first impression


Be engaging online.

In 18 years of creating business websites, Jan finds that while the software has changed, small business owners still have insufficient time and resources for their website.

Luckily, over the years, the costs of building websites have decreased relative to cost of living. There are brilliant, creative and budget-savvy ways to have a beautiful and professional website without the high costs that used to be associated with professional website development.

Talk to Jan at emberry.  It’s good to talk to someone with experience and tell them what you want from your website. It’s good to know that websites can be done efficiently, expertly and without a big budget.


This website incorporates registration for events capability and purchasing memberships and passes:



This website is ecommerce with just Squarespace and Paypal:


Further examples

These websites are simple yet stunning examples of how to communicate well through text, illustration and design:

Garden Connections, Toronto, Ontario

Case study: Encourage people to try yoga therapy as a powerful support for recovery.
Important: Present the professional aspect of this yoga practice and have potential clients immediately feel comfortable enough to make contact.


Annette, Beamsville, Ontario

Case study: Small business competing in the lifestyle sector for beautiful-home features in downtown condos.
Important: Motivate condo owners to want beautiful balconies; in the way that owners want/expect beautiful kitchens and bathrooms.


Hudson Park, Ottawa

Case study: Giving kudos and providing resources to residents of a luxury condo building. Creating a mode of communication outside of social media and elevator chat.
Important: Simple to update for the volunteer residents, helpful to users, and do justice to the building’s architecture.